Following Twitter’s latest departure from its ‘tales’ characteristic it referred to as “Fleets”, TikTok has confirmed that it’s working by itself TikTok Tales in an e mail despatched to The Verge. The characteristic was first found by Matt Navarra on Twitter and it’s presently being piloted with a small variety of customers in markets outdoors of the US.
We’re at all times serious about new methods to carry worth to our group and enrich the TikTok expertise[…] Presently we’re experimenting with methods to offer creators further codecs to carry their artistic concepts to life for the TikTok Neighborhood.” – TikTok spokesperson to The Verge
TikTok Tales isn’t meant to interchange every other present storytelling characteristic that TikTok already has like Duets, Dwell, and Sew.
Introducing TikTok Tales ✨🔥
— Matt Navarra (@MattNavarra) August 4, 2021
The Tales seem to work the identical manner in that they disappear after 24 hours, you’ll be able to see who watched your Tales, and you may learn by way of feedback left on Tales. Tales received’t hinder the present residence display, fairly it’ll be accessed by swiping left from the primary Feed, or by tapping on an individual’s Avatar.
There’s no phrase on how lengthy it might be in testing and there’s no launch date both. It will likely be fascinating to see how TikTok will take the Tales characteristic and make it its personal. The potential for engagement and advert house is large, but when poorly applied, it might find yourself like how Fleets did.