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This Music Video Pokes Enjoyable at Nikon Shooters


Video creator and self-described “turtleneck fanatic,” Sam Newton has put collectively an amusing musical tackle the id of a Nikon shooter, one which Newton associates with somebody who shoots with lesser high quality gear, or a potato, to be precise.

The music is titled “Shoots on Nikon” and begins off with Newton having fun with a glass of wine within the solar when a lady walks by and flirtatiously asks if he can take some pictures of her on the seaside.

“Sorry, however I don’t know the place my digicam is at,” responds Newton, to which the girl says to not fear, she has one. She says she has a Nikon, and pulls out a lens that’s taped to a potato.

“Oh god no, she shoots on Nikon,” Newton laments. “Oh no, potato.”

The story continues, and as Newton barely escapes that encounter to go to a studio the place he was presupposed to get his headshot taken he learns that, to his dismay, the person who was meant to shoot his studio portrait additionally has a Nikon hooked up to his tripod.

Though nonetheless a beloved model for a lot of fanatics and professionals, Newton performs within the stereotype that Nikon shooters work with older tools that’s not fairly as much as par with the newest tech developments by Canon, Sony, and even Leica.

This isn’t the primary time Newton has poked enjoyable on the model both. In his satirical music video titled “Gear Doesn’t Matter,” which was posted simply in time for Christmas final yr, his lyrics state that he’ll take something as a present — besides a Nikon.

Newton wrote within the description of “Shoots with Nikon” that this isn’t an assault on Nikon shooters, simply extra so jokingly questioning their life decisions.

“It is a joke. Shoot on no matter digicam you need. Nikon, please don’t sue me, I’ll promote out in a heartbeat, consider how humorous that model deal could be,” he writes.

Whereas Nikon’s picture high quality has not really ever been a difficulty — the Z7 II is among the best mirrorless cameras in the marketplace right this moment — the corporate has not had it significantly simple in recent times. Whereas Sony and Canon have managed to develop, Nikon’s gross sales slumped final yr to the purpose that the corporate discovered itself deeper within the purple than ever earlier than. Whereas the corporate has been reorganizing by means of workforce cuts and manufacturing transfers from its manufacturing facility in Japan to Thailand, it has struggled to provide sufficient merchandise to satisfy demand. The Z7 II, introduced final yr, remains to be not in inventory with sellers and people who pre-ordered its not too long ago introduced Z fc could not see the digicam in hand for fairly a while.

Extra of Newton’s pictures and video content material could be discovered on his YouTube channel and his Instagram.



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