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Technique Analytics: Xiaomi was the highest smartphone vendor in Europe in Q2

Technique Analytics has issued its quarterly report on the smartphone market in Europe, and now we have a brand new chief in gross sales. Xiaomi managed to surpass Samsung and has change into the best-selling vendor with 25.3% of the market share. The Korean big is sitting intently behind and the analysts predict we have not seen the top of the battle for high positions.

Firm Shipments (in million) Market share Q2 2021 Yearly change
Xiaomi 12.7 25.3% +67.1%
Samsung 12 24% -7%
Apple 9.6 19.2% +15.7%
Oppo 2.8 5.6% +180%
Realme 1.9 3.8% +1800%
Others 11.1 22.2% -20.1%
Complete 50.1 100% +14.4%

The European market had a powerful quarter, pushed by COVID-19 restoration, stated Boris Metodiev, Affiliate Director at Technique Analytics. Xiaomi’s success relies on super gross sales in Russia, Ukraine, Spain, and Italy the place prospects are “anticipating Mi and Redmi collection of feature-rich, worth smartphones”.

Samsung is the one firm within the High 5 to ship fewer gadgets, and Neil Mawston, Government Director, revealed this is because of growing competitors from Apple within the high-end market and Chinese language distributors within the low-end scene. It additionally did not capitalize on Huawei’s demise, however not less than is performing nicely with new 5G fashions, due to the Galaxy A collection.

Apple posted sturdy outcomes as a result of followers have been “overdue to exchange their gadgets” and the iPhone 12 collection resonated with them. Realme’s now a high 5 maker in Europe as nicely, its nice Q2 displaying being attributed to the Realme 8 collection.

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