Netflix’s viewer numbers have at all times been a bit murky, however the streaming large’s new system goals to clear issues up. Netflix will quickly monitor viewer numbers primarily based on the variety of hours a sure present or film has been watched, the streamer introduced throughout its Q3 earnings report on Tuesday. Whereas this swap does give us a greater concept of what’s common, it additionally has led to an unexpectedly hilarious knowledge desk.
For years, Netflix didn’t say something in any respect about what number of viewers tuned right into a sure present or film. Then the streaming service reported how many individuals watched 70% of a present or film. As of late it’s been counting an account “view” when a member watches simply two minutes or extra of a program.
Based on Netflix, the brand new metric is designed to higher replicate repeat viewings, relatively than simply counting every account one time. So for instance, the previous metric would favor reveals that attracted plenty of distinctive viewers, like Tiger King. The brand new metric favors time dedicated to a present or movie, like 13 Causes Why. It will appear to favor stickiness over non permanent spikes in reputation.
Whereas a lot of the titles in Netflix’s previous prime 10 are nonetheless current within the new one, there are a few very humorous additions. For one factor, Martin Scorsese’s crime epic, The Irishman, a film that wasn’t on the highest 10 films checklist beneath the previous, most-accounts-watching metric, is now the third most-watched film in Netflix historical past. In different phrases, the notoriously lengthy film might have simply been lengthy sufficient to notch itself a spot within the prime 5.
For his half, Scorsese has been a vocal critic of streaming providers prior to now — regardless that he retains making films for them. The legendary director has claimed that the deluge of content material on these platforms, and even the “content material” label itself, devalues the artwork type and buries actually nice works. Possibly he’ll really feel higher about issues now that he is aware of his epic bought extra consideration than initially reported.
On the opposite finish of the spectrum is one other new addition to the checklist: The Kissing Sales space 2. Whereas The Irishman’s three-and-a-half-hour runtime is probably going tied to its new rating, The Kissing Sales space 2 is simply two hours and 14 minutes (nonetheless fairly lengthy), which suggests it’s getting a greater spot thanks largely to re-watches.
The change ought to assist make Netflix’s numbers a bit clearer in future earnings calls and bulletins. However Netflix did use its previous system one final time throughout the identical earnings name. The streaming service introduced that the South Korean hit collection Squid Recreation has been watched by 142 million households since its launch on Sept. 17. That makes Squid Recreation the preferred collection within the service’s historical past.
Netflix additionally introduced that it might be revealing viewer knowledge for its authentic reveals and films extra usually going ahead, which suggests we are able to stay up for much more bizarre numbers and finicky metrics sooner or later.