The Digital camera and Imaging Merchandise Affiliation (CIPA) has launched its information for Might 2021. Whereas the worldwide economic system continues to be feeling the consequences of the COVID-19 pandemic (and the quite a few variants now spreading), a restoration of the pictures market is properly underway, even when it’s nonetheless properly under the numbers we had been seeing again in 2019.
Beginning first with total digital stills digicam (DSC) market, Might 2021 noticed 711,362 models shipped at a worth of 42.2B yen, up 192.4% and 231.8%, respectively, in comparison with Might 2020. In comparison with Might 2019, models shipped are down 47.3% whereas the worth of these models shipped is down 16.7%.
Should you ignore DSCs with built-in lenses and look solely at DSLR and mirrorless digicam techniques with interchangeable lenses, Might 2021 noticed 459,408 models shipped at a worth of 35.5B yen, up 214.2% and 250%, respectively, in comparison with Might 2020. If we examine the info from Might 2021 to that from Might 2019, unit shipments are down 39% by quantity and down 10.1% worth. As you may anticipate, DSLR digicam gross sales account for a big majority within the lower for interchangeable lens digicam techniques between 2019 and 2021.
|This chart from CIPA reveals complete shipments for cameras with interchangeable lenses in 2019 (purple, circles), 2020 (black, triangles) and 2021 (orange, squares). Click on to enlarge.|
Particularly, if we ignore 2020 (because it was an irregular yr as a result of COVID-19 pandemic) and have a look at the distinction between Might 2019 in comparison with Might 2021, DSLR digicam shipments dropped 54.4% by quantity and 49.2% by worth; in the meantime mirrorless digicam shipments in Might 2019 in comparison with Might 2021 dropped solely 19% by quantity and truly noticed a 16.5% improve in worth.
Practically each market noticed YoY beneficial properties between Might 2020 and Might 2021, however the Americas, specifically, are seeing a dramatic restoration. CIPA’s Might 2021 information reveals a sizeable improve in complete interchangeable lens digicam shipments to the Americas, with almost double the shipments (in each quantity and worth) in comparison with April 2021. In comparison with Might 2020, interchangeable lens digicam shipments are up 463.5% by quantity and 627.2% by worth in Might 2021, with mirrorless accounting for a overwhelming majority of these beneficial properties. Particularly, in comparison with Might 2020, Might 2021 noticed mirrorless interchangeable lens digicam shipments improve a whopping 712% by quantity and 1,227.9% by worth, signaling a robust restoration as vaccination charges are going up and restrictions are lifted throughout a lot of North and South America.
|CIPA’s full Might 2021 breakdown, which reveals manufacturing and cargo information from January, February, March, April and Might 2021 by digicam kind and area. Click on to enlarge.|
So what all does this imply? As has been the case for over a yr now, it’s tough to inform. In comparison with the identical timeframe in 2019, DSC shipments are down roughly 40% by quantity, which is in step with the 20% or so lower we had been seeing from round 2017 onward. Nonetheless, in that very same timeframe, the worth of these digicam gross sales has dropped solely 16% or so.
Because of this whereas fewer cameras models are being bought yr after yr, the typical value of the models bought is growing. It is likely to be a small comfort prize for digicam producers, nevertheless it suggests there may be some type of equilibrium on the horizon, notably as mirrorless cameras proceed to more and more fill the void being left behind by missing DSLR digicam gross sales.
Yow will discover a full checklist of corporations collaborating in CIPA’s information and look at all historic information on CIPA’s web site. Yow will discover the total Might 2020 dataset right here.