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Kantar: most individuals want to purchase a 5G cellphone as customers return to shops


Two thirds of people who plan to purchase a brand new cellphone within the subsequent 6 months might be searching for a 5G mannequin, exhibits information by Kantar. That’s the common all over the world, in China a whopping 91% of individuals desire a 5G cellphone. Care to guess which nation has the bottom demand for next-gen networking? It’s Japan with solely 55% of future consumers searching for 5G.

Within the US, 74% of future consumers are have an interest within the new networking know-how with a reasonably even cut up between the main carriers. That is mirrored within the gross sales too. Of the High 10 telephones offered in China, 7 have 5G connectivity. Within the US and Australia the quantity was 5 and the quantity was the bottom within the EU5 (the 5 greatest markets in Europe) at simply 4. Surprisingly, regardless of the weak curiosity, half of the High 10 telephones offered in Japan have 5G.










































Smartphone OS Gross sales Share (%)

Germany 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  26 25.1 -0.9
Android/ HarmonyOS 73.3 74.4 1.1
Different  0.7 0.5 -0.2
GB 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  37.8 37.6 -0.2
Android/ HarmonyOS 62.1 62 -0.1
Different  0.1 0.5 0.4
France 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  24.7 20 -4.7
Android/ HarmonyOS 75.1 79.9 4.8
Different  0.1 0.1 0
Italy 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  16.3 20.6 4.3
Android/ HarmonyOS 83.2 79.4 -3.8
Different  0.4 0 -0.4
Spain 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  10.7 12.7 2
Android/ HarmonyOS 89.3 87 -2.3
Different  0 0.3 0.3
USA 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  43.1 44.7 1.6
Android/ HarmonyOS 56.9 55.3 -1.6
Different  0 0 0
China 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  16.9 19.2 2.3
Android/ HarmonyOS 83.1 80.7 -2.4
Different  0.1 0.1 0
Australia 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
Android/ HarmonyOS 58.6 59.7 1.1
Different  0.2 0.1 -0.1
Japan 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  49.7 44.9 -4.8
Android/ HarmonyOS 50.2 55.1 4.9
Different  0.1 0 -0.1
EU5 3 m/e Jun ’20 3 m/e Jun ’21 % pt.  Change
iOS  23.4 23.5 0.1
Android/ HarmonyOS 76.3 76.3 0
Different  0.3 0.3 0

COVID-19 nonetheless impacts the market, however rising vaccination charges have inspired individuals to return to shops. In-store gross sales within the UK had been up 13% in Q2 in comparison with Q1, within the US the rise was 7%, the up-tics in Germany (+4%) and Spain (+3%) had been smaller. Prospects in China, Japan and Australia had been much less keen to return to shops.

These shopping for their new cellphone cellphone in a retailer (as an alternative of on-line) had been marginally extra prone to agree with the assertion “I hold my smartphone for so long as I can” (it’s shut, 80% vs. 77%). They have a tendency to want manufacturers they’re accustomed to and most popular to have somebody to show new know-how (which is harder to do with on-line shops).

Have been individuals shopping for extra Android telephones or extra iPhones? Android had the higher hand in Japan (due to greater gross sales by Sharp and Oppo) and in elements of Europe (with robust gross sales from Oppo and Samsung). Samsung gross sales elevated within the US and Australia too, although they nonetheless lag behind iPhones.

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