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Glass is a Subscription-Primarily based Photograph Sharing App for Photographers


Within the gentle of Instagram’s latest assertion that it’s now not a photo-sharing app, a brand new photography-focused, subscription-based group app has launched to assist the artwork of pictures via a distraction-free expertise.

Recent out of its personal beta, Glass is dwell within the App Retailer, however is presently solely accessible to iOS customers. The corporate’s resolution to begin off as an invite-only app is to make sure a high quality expertise, with customers buying an invitation both from a ready checklist or from different Glass members who’ve invite codes to share.

The comparability to Instagram is inevitable, however the founders don’t see themselves or Glass as a alternative for Instagram because of how in a different way the 2 corporations function and with their divergent objectives.

The photographer-focused group and photosharing service primarily focuses on pictures and on the artwork of pictures. Glass welcomes each beginner {and professional} photographers, whether or not the person takes their pictures with an iPhone or with costly top-of-the-range tools. The corporate hopes to construct a group that’s desperate to study, develop, and “usually nerd out about pictures.”

Based by Tom Watson and Stefan Borsje, the corporate is unbiased and has not taken enterprise capital or exterior funding. Due to this, Glass expenses its customers for its product: $5 a month or $50 a 12 months or, at launch, $30 a 12 months with a free 14-day trial accessible to new customers.

Watson has been designing digital merchandise for over 20 years now and was an early Product Designer each at Fb and Pinterest.

“I noticed the tradeoffs firsthand round having to design for engagement versus individuals utilizing the product,” Watson tells Om throughout an interview. “That have made me wish to construct one thing totally different.”

Having loved the Flickr group within the late 2000s, Watson watched it die out and fracture and equally, after Fb’s acquisition of Instagram in 2012, noticed it shift away from its early photographer group roots.

“Regardless that we knew it was coming, it nonetheless damage when it occurred,” he says.

He began early designs for Glass in 2013, however the mission solely started to materialize in 2019 when Watson and Borsje determined to construct it collectively. The duo desires to concentrate on photographers and construct a group and merchandise particularly for them. This implies avoiding promoting, engagement algorithms, video, and different instructions that they each really feel would compromise the product and the group.

Equally, the app doesn’t function likes, in distinction to Instagram, and if a “like” function is to be launched, it will likely be personal, says Watson.

“We’ve deliberately averted any public counts. We don’t need Glass ever to develop into a reputation contest. We’re not house for influencers. We’re a house for photographers.”

As it’s now, the infrastructure of the app is stored easy to steadiness new customers becoming a member of and scaling out because the app grows its userbase, utilizing Borsje’s prior expertise constructing the backend that helps the prototype app Framer and dealing at Amazon Internet Companies.

One other approach during which Glass differentiates itself from visible content material reputation apps is that the pictures in Glass are considered in full-screen and should not confined to a specific orientation or ratio, the app has colour profile assist, minimal compression, and reveals EXIF information for individuals who have an interest to see the picture particulars.

The app continues to be in its early days and presently hasn’t launched any details about plans to introduce it to Android customers, nonetheless, it provides photographers one other various app to think about for sharing their work and interesting with the pictures group.

The total interview with each founders could be discovered at Om and Glass can presently be downloaded from the App Retailer, however is presently closed to invite-only.



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