Contact — an internet platform that initially put fashions on the forefront and provides them instruments to handle their bookings — has been backed by actress Maisie Williams and has just lately raised $1.9 million of funding to scale its enterprise additional.
Historically, modeling expertise is managed by businesses that take a fee payment, nonetheless, as with different kinds of creatives, professionals have embraced utilizing social media for its ease of entry for each the abilities and people trying to rent. First launched in October 2020, the platform supplied fashions area to register their profiles, take bookings, and handle some points of their work, and for hiring manufacturers, firms, and people to search out the appropriate expertise by slicing out the center man.
Though this opens up doorways for a lot of who in any other case wouldn’t be found or capable of put their names in entrance of manufacturers, companies, and photographers, it is just one of many steps concerned in managing a expertise’s profession. Social media doesn’t present tangible enterprise instruments to easily run and course of bookings, which is the place on-line platform Contact is available in, as reported by Tech Crunch.
In the same method that F*ck You, Pay Me platform offers the facility again to influencers and content material creators by facilitating an area the place customers can consider and examine model offers and sponsorships to make sure honest compensation, Content material goals to offer fashions a protected, trustworthy, and dependable area to work.
The corporate’s preliminary imaginative and prescient was to deal with the modeling world, however now it has expanded its imaginative and prescient to change into a scalable back-end resolution and plans on including different inventive verticals, comparable to photographers, stylists, videographers, and others. The main target can also be on the distribution of labor to allow creatives to monetize their work, not simply anticipate manufacturers to strategy them.
“There’s no intermediary or humorous enterprise. Simply various, inventive expertise and clear charges,” reads the corporate’s ethos. “We get you from shortlist to shoot, quicker than ever.”
Now, the corporate has raised a $1.9 million in it slatest seed spherical of funding led by Founders Fund amongst different funding initiatives and is supported by actress Maisie Williams — well-known for her function in Sport of Thrones — who has joined the crew as Inventive Strategist and Advisor.
The corporate’s co-founder and CEO Reuben Selby explains that the thought for Contact emerged from his personal private experiences as he tried to interrupt into the inventive business as a mannequin, photographer, and inventive director, solely to be confronted with unreliable strategies to receives a commission for his expertise whereas businesses benefitted by taking cuts from either side.
As an alternative, the platform doesn’t take any cash from creators however prices the reserving firms a 20-percent payment on transactions. To date, Contact has onboarded virtually 600 creatives and served over 1,400 shoppers, comparable to Depop, Farfetch, Nike, Vivienne Westwood, and Vogue.
As Content material is a startup in its early days, it stays to be seen how a lot they problem the present points confronted within the inventive business and the way their future plans materialize.