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Citing COVID-19 Delta Variant issues, Sony confirms it will not be attending WPPI subsequent week: Digital Images Overview


Final week, Sony joined the listing of exhibitors anticipated to be on the 2021 Marriage ceremony and Portrait Photographers Worldwide Commerce Present (WPPI) expo, which is scheduled to happen from August 15–19 on the Mirage Lodge in Las Vegas Nevada. Now, Sony has introduced it gained’t be attending this yr, ‘Because of the unprecedented and surprising circumstances,’ surrounding the rise in instances of the COVID-19 Delta Variant.

PetaPixel studies Sony will likely be ‘withdrawing from WPPI and all tradeshows for the foreseeable future as a way to defend the well being and security of its workers.’ DPReview was capable of verify this with a Sony consultant, who shared the next assertion:

’Sony Electronics has been carefully monitoring the evolving state of affairs of the COVID-19 Delta Variant. Because of the unprecedented and surprising circumstances, we’ve made the tough determination that we’ll not be collaborating in-person at this yr’s WPPI Expo. Because the world continues to grapple with the pandemic and companies undertake digital options and on-line alternatives to forestall the unfold of the virus, Sony Electronics will proceed to speak with our clients and companions in ways in which permit us to securely ship thrilling product information and updates to a wider viewers and our broader Sony neighborhood. We’ll proceed to watch the state of affairs and look ahead to collaborating at business occasions in-person in some unspecified time in the future sooner or later.’

Clark County, Nevada, the place Las Vegas is positioned, is answerable for 65% of the instances in Nevada and has a 17% take a look at positivity fee, in response to the State of Nevada as of August 9, 2021. These regarding numbers has prompted Las Vegas officers to implement a masks mandate for the ‘Metropolis of Lights,’ no matter vaccination standing.

Different transmission mitigation efforts in Clark County embrace requiring ‘Occasion venues internet hosting gatherings of 250 individuals or extra […] to submit COVID-19 mitigation plans for festivals and different massive occasions.’ Emerald Expositions, the corporate behind WPPI, has shared its ‘Well being & Security’ plan in this PDF.

Fujifilm and Nikon have opted to not attend this yr’s WPPI expo. With Sony out, too, that leaves solely Canon and Sigma as the one remaining digicam and lens producers on the exhibitor roster. We’ve contacted each Canon and Sigma for affirmation concerning their presence at subsequent week’s occasion, however haven’t acquired a response on the time of publishing this text. We’ve additionally contacted Emerald Expositions, however didn’t obtain a response forward of publication.



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