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Canon’s Q2 monetary outcomes credit score its EOS R5, R6 mirrorless cameras for 101% YoY web gross sales improve: Digital Pictures Evaluation


Canon has launched its monetary outcomes for the second quarter of its 2021 fiscal 12 months (Q2 FY2021), revealing better-than-expected efficiency, significantly inside its imaging division.

The info In its investor relations presentation exhibits Canon’s shopper digicam division pulled in 112.1B yen ($1B) in web digicam gross sales—greater than double its 55.7B yen ($500M) in gross sales in the identical quarter final 12 months. Granted, Q2 FY2020 was when COVID-19 was hitting a lot of the world the toughest, this restoration is even higher than Canon anticipated.

This improve can be seen in Canon’s working revenue. In Q2 FY2020, Canon’s imaging enterprise has an working lack of 20.8B yen ($189M); in Q2 FY2021 it noticed an working revenue of 20.9B yen ($190M).

Canon says gross sales of its EOS R5 and R6 mirrorless cameras have had a dramatic affect on its monetary efficiency within the first half of 2021.

As we reported on earlier this month, Canon’s imaging enterprise restoration has been so robust within the first half of 2021 that it’s revised its full FY2021 outlook to account for the better-than-expected gross sales. Beforehand, Canon stated it was anticipating its imaging enterprise to yield 393B yen ($3.57B) in web gross sales all through FY2021, however it’s upped that determine by 9.6% to 430.9B yen ($3.9B).

Canon attributes this development to robust gross sales of its EOS R5 and R6 mirrorless cameras and has raised its full-year outlook ‘to mirror strong demand.’ Canon particularly references its rising RF lens lineup, which it says would be the ‘driver’ of development in its full-year outlook.

Stock ranges inside Canon’s imaging division have additionally confirmed to be regular all through the primary half of FY2021, with 54 days being the common turnaround time for digicam and lens items. Canon says this is because of robust gross sales, however it’s clear from the Q&A portion of the monetary outcomes that chip shortages are additionally hamstringing the provision chain. When requested why its digicam gross sales are roughly the identical in Q2 FY2020 as Q1 FY 2021, Canon says ‘If it weren’t for the semiconductor scarcity, we might promote much more.’ That stated, this fee of development probably gained’t be sustainable going ahead.

Whereas the EOS R5 and R6 are ‘doing very nicely,’ Canon says it is not anticipating the ‘digicam market to get better considerably’ and would not ‘anticipate to return to the previous state of affairs the place unit gross sales steadily elevated [year-over-year].’ As a substitute, Canon says it hopes to ‘preserve the present stage of gross sales by specializing in high-quality cameras for superior amateurs, whose interest is imaging, and professionals.’

Canon additionally notes in its Q&A that ‘increased manufacturing facility utilization charges’ contributed to the profitability of its imaging division and because the international financial system continues to get better, ‘front-loaded demand’ for its cameras will allow Canon to ‘promote with out vital discounting and spending a lot on gross sales promotion.’

Going ahead, Canon says it expects the interchangeable-lens digital digicam market ‘to extend barely in contrast with the earlier 12 months’ and says it ‘will strengthen the competitiveness of its full-frame mirrorless cameras and interchangeable lenses whereas reinforcing gross sales promotion efforts amid a shift to mirrorless cameras and enhancing the product combine.’

You will discover all of Canons Q2 FY2021 presentation supplies on its investor relations web site.

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