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Canon publishes microsite to carry consciousness to counterfeit, grey market Canon merchandise: Digital Images Evaluate


Canon USA has launched a brand new microsite designed to lift consciousness of counterfeit Canon gear.

‘With the surge of on-line procuring, the supply of counterfeits for a lot of manufacturers has endured and grown, leaving customers unaware about counterfeits and unable to make knowledgeable buying choices,’ says Canon its its press launch. ‘The Canon anti-counterfeit client schooling microsite contains up to date tips about spot counterfeits that unlawfully bear the Canon brand in addition to a dialogue concerning the distinction between grey market and counterfeit items for customers who might not know distinguish between them.’

The primary query of the quiz reveals off a real Canon Speedlite 600EX-RT subsequent to a counterfeit model.

Canon’s microsite presents a ten-question visible quiz whereby you’ll be able to view a real Canon product versus a counterfeit intimately and need to resolve which one is actual and which one is pretend. It’d sound straightforward sufficient, however even when poring over the product pictures intimately it may be tough to differentiate between the 2.

Along with counterfeit merchandise, Canon additionally gives a detailed information on grey market merchandise, which don’t carry the identical guarantee and assist as regional digital camera gear.

Press launch:

Canon U.S.A., Inc. Focuses on Client Security with an Anti-Counterfeit Client Schooling Microsite Replace

MELVILLE, NY, August 9, 2021 Canon U.S.A., Inc., a pacesetter in digital imaging options, is taking the chance to highlight its dedication to anti-counterfeit client schooling and security consciousness. Canon has a longstanding dedication to battle in opposition to the proliferation of counterfeit Canon merchandise by serving to to guard prospects from receiving non-Canon merchandise which can be hazardous and may trigger harm to their gear. As a part of this effort, Canon has up to date its anti-counterfeit client schooling microsite, offering expanded details about generally counterfeited Canon merchandise, in addition to informing customers concerning the battery recognition expertise that’s constructed into sure Canon cameras and camcorders. The web site could be discovered at usa.canon.com/aboutcounterfeits.

With the surge of on-line procuring, the supply of counterfeits for a lot of manufacturers has endured and grown, leaving customers unaware about counterfeits and unable to make knowledgeable buying choices. The Canon anti-counterfeit client schooling microsite contains up to date tips about spot counterfeits that unlawfully bear the Canon brand in addition to a dialogue concerning the distinction between grey market and counterfeit items for customers who might not know distinguish between them. The microsite additionally presents customers helpful hyperlinks to anti-counterfeit product advisories and sources, in addition to a hyperlink to some precious info that Canon gives to its customers regarding one other type of fakery being supplied to the general public– some service and assist firms passing themselves off as licensed Canon restore services.

Canon promotes security by partnering with its customers and sharing technical experience. On the microsite, U.S. customers are inspired to make use of Canon U.S.A’s most essential security schooling device – its anti-counterfeit hotline at 1-855-46-CANON – that permits Canon customers to report suspicious Canon items in order that they are often authenticated by Canon earlier than use.

“At Canon, we’ve got invested deeply to make sure our technical workers is totally educated and properly geared up with the data and instruments required to correctly determine non-genuine merchandise. The particular mixture of our formal processes, entry to proprietary manufacturing attributes, coaching, and instruments accessible solely to our Canon service workers, permits us to discern even essentially the most intricate variations between real and non-genuine objects,” says Jason Fligman, Senior Director & Normal Supervisor of Buyer Assist Operations for the Imaging Applied sciences and Communications Group at Canon U.S.A., Inc. “We’re very conscious of the standard and issues of safety which can be widespread amongst counterfeit Canon merchandise, and dedicated to aiding our valued prospects in guaranteeing the authenticity of Canon-branded objects.”

Canon encourages customers who search to purchase real Canon merchandise to buy them via licensed sellers by utilizing a vendor locator hyperlink on Canon’s web site or via a brand-based on-line retailer, akin to Canon Direct. Canon additionally pursues counterfeiters within the U.S. and around the globe to guard its prospects from probably unsafe merchandise that unlawfully use the Canon title, in addition to to guard the worth, trusted fame and loyalty that the Canon model has acquired over a long time in producing high-quality, protected and dependable merchandise.

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