In line with a brand new report, Canon is within the midst of an inner debate on whether or not or not it ought to carry an APS-C digital camera to its RF line. Since transferring to mirrorless, Canon has up to now separated its APS-C line (the EOS M sequence) from its full-frame choices (R sequence).
Canon Rumors reviews that it was made conscious that Canon has been performing market analysis with “choose execs and others” to see if there may be precise demand for an APS-C RF-mount digital camera. Moreover, the report alleges that Canon already plans to let the EOS M cameras go in favor of a concentrate on the EOS R cameras, whether or not or not APS-C involves the mount.
Canon additionally apparently has “zero plans” to supply any RF-S lenses.
In line with a second Canon Rumors report, Canon is three attainable APS-C digital camera designs with the names the R7, R8, and R9.
Whereas traditionally its flagship fashions just like the 5D sequence and now the R5 steal a lot of the highlight, most of Canon’s person base got here from its lower-end interchangeable cameras. Canon continued to make and promote the Insurgent SL sequence cameras — most not too long ago the Canon SL3 which was launched in 2019 — as a result of the fashions had been so reasonably priced and, consequently, common. However as DSLRs have fallen in recognition and have turn out to be much less of a moneymaker for any digital camera model, Canon has begun to concentrate on its higher-end fashions because it admits the market has turn out to be saturated.
As reported by Petapixel’s David Crewe earlier this yr, Canon was capable of see some progress in its digital camera division due primarily to a rise within the common promoting value per digital camera. These monetary realities clarify the corporate’s selection to maneuver in direction of a concentrate on full-frame mirrorless techniques as a substitute of entry-level DSLRs. It might additionally clarify why the EOS M sequence has not seen a lot innovation lately.
The Canon EOS M50 Mark II, its most up-to-date EOS M digital camera introduced on the finish of 2020, sells for the precise identical $600 as Canon’s entry-level SL3 DSLR. Provided that Canon has admitted that low-end cameras don’t contribute to its profitability as a lot as higher-end fashions do, Canon has loads of causes to desert the platform. In the meantime, Canon’s least expensive RF digital camera, the EOS RP, prices $1000 with out a lens.
Canon might even see that unifying its APS-C and full-frame mounts makes quite a lot of sense. Not solely is it a call the corporate has made up to now with its EF-mount DSLRs, however it might additionally encourage newcomers to the model to strive higher-end glass that might be handled as an funding and would transfer with them to costlier digital camera our bodies once they had been able to improve.
One other issue Canon could also be contemplating is present competitors: each Sony and Fujifilm have achieved extraordinarily properly within the APS-C market, leaving little room for Canon to muscle its means in with out vital further funding — its tepid EOS M technique hasn’t been sufficient to noticeably problem both Fujifilm or Sony. Nikon has tried its hand at a Z-mount APS-C digital camera, but it surely isn’t clear how properly the Z50 is promoting. That stated, its retro-styled APS-C Z fc does appear fairly common forward of its launch. Canon could also be Nikon to see the way it does in APS-C over the subsequent yr earlier than figuring out its subsequent transfer.
Canon’s normal lack of consideration in direction of the EOS M line lately does appear to point that the corporate isn’t set on persevering with to stick with it, and the variety of benefits to transferring its full line of cameras to at least one mount are quite a few. It stays to be seen if Canon thinks growing an RF APS-C digital camera and trying emigrate its EOS M person base to it’s value the fee and related dangers, nevertheless.