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Canon claims high share of press cameras used on the Olympic Video games Tokyo 2020 | Canon Rumors

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TOKYO, August 20, 2021—As a Gold Companion (Nonetheless Digicam and Desktop Printer) of the Tokyo 2020 Video games, Canon helped help skilled photographers via the institution of a digicam service sales space contained in the Primary Press Heart so that they had been in the very best situation doable to seize photographs of athletes engaged in high-level competitors in the course of the Opening Ceremonies, Closing Ceremonies and competitors occasions of the Tokyo 2020 Video games.

Canon is energetic behind the scenes at all kinds of sporting occasions, aiming to attain “zero downtime” for skilled photographers so they’re by no means pressured to cease and miss definitive moments of those intense competitions. For many years, the Firm has constructed a dependable popularity and helped help journalists on the entrance traces via a variety of providers.

Along with such merchandise as the corporate’s skilled flagship digicam, the EOS-1D X Mark III, utilized by a lot of photographers because of its excessive reliability and ease of use, Canon supplied on-site help in the course of the eight competitors events1 of the Tokyo 2020 Video games. Canon achieved the highest share, roughly 55%, of cameras utilized by skilled press photographers on the occasion.

Alongside the EOS-1D X Mark III, Canon’s EOS R5 and EOS R6 mirrorless cameras had been broadly used. What’s extra, take a look at items of the in-development EOS R3—with excessive efficiency and excessive reliability designed to fulfill the wants {of professional} and fanatic customers—had been utilized by a restricted variety of skilled photographers, who gave the digicam excessive reward.

Remark from EOS R3 take a look at consumer Patrick Smith of Getty Pictures, the official photograph company of the Tokyo 2020 Video games

“I’m honored to be given the chance to check EOS R3 on the world’s largest sporting occasion. Due to the digicam’s extremely quick AF and light-weight, I had a a lot simpler time holding and working the digicam for lengthy durations of time. The 30 frames-per-second high-speed steady capturing additionally proved wonderful. I imagine this digicam will present us what next-generation efficiency is like.”

Canon’s Robotic Digicam System CR-S700R, which allows picture seize from a wide range of viewpoints and angles, was additionally put in in a number of areas, contributing to the creation of modern new methods to seize photographs.

Canon will proceed striving to create aggressive, extremely dependable merchandise and, via such on-site help of journalists as gear upkeep, contribute to the additional development of photographic and videographic expression.

  1. Athletics (Males’s/Ladies’s 100m Ultimate, Males’s/Ladies’s 4 x 100m Relay Ultimate), Swimming (Males’s/Ladies’s 4 x 100m Medley Relay Ultimate, Blended 4 x 100m Medley Relay Ultimate), Basketball (Males’s/Ladies’s Gold Medal Sport), Gymnastics (Males’s/Ladies’s Crew Ultimate), Baseball (Ultimate), Soccer (Males’s/Ladies’s Ultimate), Tennis (Males’s/Ladies’s Ultimate), Golf (Males’s/Ladies’s Ultimate, 4th Spherical)
  2. Common calculated from the occasions described above. Primarily based on Canon analysis.

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