Canon and Sony made up a overwhelming majority of the digicam gross sales in 2020, which noticed a 40% dip in market dimension globally throughout what was an extremely tough yr for the business and the market is barely predicted to shrink additional.
As a part of a serious annual report by Nikkei — the “Main Product and Sevice Share Survey” — that breaks down market share throughout quite a few industries in Japan by producer (and summarized by Digicame-Information), Canon, Sony, and Nikon have been known as out as proudly owning 83.7% of all the digital digicam business, however particularly, Canon and Sony personal a whopping 70% between the 2 of them. Canon owns 47.9% of world shipments and Sony 22.1%. Regardless of a tough yr total, Sony and Canon truly noticed a rise within the variety of items shipped final yr (Canon rose 2.5% and Sony rose 1.9%) whereas Nikon’s fell 4.9%.
Nikkei writes that the worldwide marketplace for cameras had already been falling because of the unfold and recognition of smartphones, however in 2020 the coronavirus pandemic exacerbated the difficulty and the worldwide market fell by about 40%. At quite a few factors during the last yr, PetaPixel reported the state of the business, which bottomed out close to the top of the summer season earlier than bouncing again in time for the vacation season. Clearly it didn’t absolutely get well, nonetheless. Nonetheless, regardless of the struggling market, Canon not solely grew its share but additionally shipped greater than twice the variety of merchandise than second-place Sony.
Whereas Nikon lately reported a strong turnaround from a disastrous 2020 — the corporate confirmed each an improve to income and revenue in addition to important restoration in gross sales of digital cameras — the corporate not solely lags far behind Canon and Sony in items shipped however continues to wrestle mightily with producing new merchandise even now. It’s troublesome to establish the precise demand for Nikon merchandise as a result of whereas the corporate is producing new cameras, adjustments to its manufacturing pipeline have made it so Nikon can not produce almost the amount it must for merchandise launched almost a yr in the past. The Nikon Z7 II, for instance, remains to be not stocked at United States retailers and it’s unclear if all of the pre-orders for the cameras from its launch within the fall of 2020 have been fulfilled. The launch of the Z fc seems promising, however Nikon was once more compelled to delay delivery sure items because of a mix of demand and lack of producing functionality.
Additionally of be aware, Panasonic and Fujifilm rounded out the highest 5 digicam manufacturers by market share in Nikkei’s report, with 5.6% and 4.4% share respectively. Fujifilm noticed a modest achieve of 0.9% whereas Panasonic dipped 0.3%. As famous by DPReview, the positions of those producers haven’t modified from 2020, however tendencies are headed within the fallacious route for manufacturers like Nikon and Panasonic. Even Fujifilm isn’t rising at a charge that feels sustainable, and the corporate could agree: it has already proven that it plans to take a position closely exterior of cameras and into the far more worthwhile healthcare sector.
With Canon and Sony controlling such a big chunk of the market, a number of manufacturers together with Nikon, Fujifilm, and Panasonic in addition to others that didn’t even make the highest 5 like Olympus and Leica are left combating over figurative scraps. Until Canon or Sony cede a number of the market share again — which doesn’t seem like possible given each grew during the last yr — it appears as if it might be troublesome for all of those manufacturers to outlive on such a small chunk of a shrinking market.
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